- white-coat rule
- марк., амер. запрет на белые халаты* (запрет использования людей в белых халатах в рекламных роликах, чтобы не вводить в заблуждение зрителей)
Англо-русский экономический словарь.
white-coat rule
Смотреть что такое "white-coat rule" в других словарях:
white coat rule — UK US noun [S] LAW, MARKETING ► in the US, a law that makes it illegal for doctors or actors dressed in white coats to look like doctors to advertise medical products on television … Financial and business terms
white coat rule — /waɪt kəυt ru:l/ noun a rule for advertising on TV stating that doctors or actors in white coats cannot promote medical products … Marketing dictionary in english
white-coat — ˈwhite coat adjective white coat ban/rule LAW MARKETING in the US, a law which makes it illegal to use a real doctor to help sell or advertise health products: • Even some drug company executives are nervous about lifting the white coat ban … Financial and business terms
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